06 November 2008
Take a new look at the Press Association
The Press Association has launched a new identity to reflect its position as an innovative, digital, news and information provider.
The change coincides with the company's 140th anniversary in November and marks its expansion from a domestic news agency into a multimedia content business.
All existing sub-brands will be unified under one clear identity over the next six months.
PA Photos will be moving to the new look in 2009. This will coincide with some exciting new photography collections and search options to help you get the picture. (More on that next year!)
A new corporate website, www.pressassociation.co.uk, has been launched. The site incorporates improved usability, multimedia news feeds, picture galleries and demo packages demonstrating the range of the company’s services.
Paul Potts, Executive Chairman of PA Group, owner of the Press Association, said:
“By sharpening up the brand and introducing a new website we aim to increase our brand awareness amongst B2B customers and make it easier for us to showcase our services, particularly to the digital markets.
“The decision to build on the Press Association name reflects the importance of our national news agency roots and the reputation it has built up over 140 years.
“The look of the new brand reflects the transition of the company into the multimedia arena and prepares it for the next stage of its development.”
Take a look at www.pressassociation.co.uk and if you're interested in our additional services - video, graphics, sport data, entertainment news, real-life features - please do get in touch:
Jenny Teasdale
Marketing Manager
jenny.teasdale@paphotos.com
0207 962 7021