06 March 2007
PA Group announces EMPICS to re-launch as PA Photos
PA Group has announced that its photography arm, EMPICS will be renaming as PA Photos. A corporate website has been unveiled in anticipation of the change at www.thepagroup.com/pa-photos
Steven Brown, PA Managing Director said, "EMPICS was acquired by The Press Association in 2004. The business has grown successfully and is one of the leading editorial picture agencies in the UK. The team increasingly works in partnership with other PA Group companies to satisfy the needs of the media, rights owners, publicists and commercial clients in the UK and around the world. Moving to PA Photos is the next step in this process of integration, enabling the business to deliver an improved range of services to customers in a clear way."
Services offered by PA Photos include:
- The PA Picture wire - the UK media's leading source for news, sport and showbiz pictures
- The PA Photos picture library - worldwide news, sport and showbiz photography, past and present. The library is currently at www.empics.com, but will be moving to www.paphotos.com in the coming weeks
- ShootLive - the award winning and unique real-time digital photography streaming system
- Commissioned sports and entertainment photography
- Photography and media solutions for PR companies
- Rights owner representation
The established and well respected EMPICS Sport operation will continue its wire service and pictures will be available from www.paphotos.com. Pictures from EMPICS Entertainment, The Associated Press and specialist sport and showbiz contributors will also be accessible at www.paphotos.com.
"It's an exciting time for PA Photos", said Marketing Manager, Jenny Teasdale. "We're looking forward to announcing new picture partnerships to bring picture buyers more exclusive content. We're also developing innovative picture packages and services, to deliver pictures to customers in the way they want them. ShootLive and complementary products from the PA Group will be key in delivering these compelling photography offerings."