19 July 2007
Beckham's Galaxy debut marks new era in sports photography
Images of David Beckham's possible debut for LA Galaxy against Chelsea on Saturday are to be used by PA Photos to trial a new release of ShootLive, a photo service that will herald a new era in how sports photography reaches websites, mobile phones and other media outlets.
ShootLive is a digital photography process that allows PA photographers to get their action pictures to customer's new media offerings within minutes.
Developed by PA Photos, this latest release of ShootLive will allow pictures to appear on authorised sites and devices within minutes of the kick-off of a football match.
The new development gives ShootLive a world lead in terms of its speed and total solution from pitch to page.
"ShootLive is bringing action photography to end users faster than ever before and in a way that means our customers save time in editing and placement" said ShootLive Marketing Director Mark Habgood.
"We believe ShootLive will represent a landmark in the delivery and presentation of sports photography in the new media world. We are already talking to several organisations who represent some of the leading sporting events".
ShootLive automates the digital photography process from photographer to consumer to deliver edited and captioned images from events in 'real time'.
The latest development will allow new media organisations to automatically publish the maximum number of in-game pictures directly to their digital platforms.